The PGA European Tour has teamed up with Tata Communications to complete the ‘world’s first’ test of live 360° video in 8K Ultra High Definition (UHD).

The technology was utilised at the Sky Sports British Masters. The live 8K 360° video feed was captured on the 18th hole of the Walton Heath Golf Club course, enabling fans to enjoy a personalised viewing experience using VR headsets.

The European Tour and Tata hope the 360° 8K UHD technology could one day allow fans to take virtual tours of iconic golfing venues, or see winning putts or perfect drives from the point-of-views of players.

“This proof-of-concept is part of our strategy to attract new fans to the sport by harnessing the latest digital technologies and introducing new, shorter and faster formats,” said Michael Cole, chief technology officer at the European Tour. “With Shot Clock Masters, for example, players have just 40 or 50 seconds to play a shot. We’re also using more and more shot data to bring fans more engaging insights. We look forward to leveraging live 360° video in 8K to make each tournament more immersive for golf newbies and our core fan base.”


Article by Tyrone Stewart from MobileMarketing.